John 3:16 For God so loved the world, that He gave His only begotten Son, that whosoever believeth in Him should not perish, but have everlasting life.
Yes, He loves the WORLD but not the SINNERS who taint it!
But again it comes to LOVE, HATE and knowing before we're BORN who is going to Hell and who isn't. We're given a choice, but He already knows what choice we'll make! That means He is allowing people to be born who He KNOWS will choose SIN. God could easily allow only those who will choose Him to be born, thus ensuring most people will get to Heaven. He doesn't do that though. He allows BILLIONS of people He KNOWS will reject Him to be born. He sends them into the world knowing exactly who will accept Him and who won't!
Let's put it this way. Pretend you have a child, and you and your child are facing a small airplane with a faulty engine. There are two bags there, and it's entirely up to the child which bag to pick. One is a real parachute, it's bland and boring but will save your child's life. The other is a pretty bag, lots of flashing lights and a built-in mp3 player. But instead of a parachute, it contains a picnic blanket.
Now, you knew about these two bags before getting into the plane, and knowing your offspring, you know that your child will pick the flashy bag, and he or she is just stupid enough to think they can float down holding the picnic blanket. Once you're in the airplane, the engine that you were aware was faulty stops as expecting so the child has no choice but to jump. However, you have it in your power to keep the child from getting on the plane in the first place.
So, knowing your mildly-retarded child will pick the wrong bag and plummet to his or her death, do you love your child enough that you will be horribly sad as he or she speeds toward the ground as you knew he or she would, do you hate your child enough to gladly watch him or her regret a very stupid decision, or do you love your child so much that you would keep him or her from getting on the plane?
God allows BILLIONS of children to get on the plane, even though He knows most of them will pick the FLASHY BAG. He even allows the actual parachute to be HIDDEN from many of them, or He talks them them out of taking the parachute that will save their lives (John 12:40 He hath blinded their eyes, and hardened their heart; that they should not see with their eyes, nor understand with their heart, and be converted, and I should heal them). That's some TWISTED KIND OF LOVE! No, it only makes sense that He HATES MOST PEOPLE, and only loves (and GREATLY loves!) those of us He knows will choose the SACRIFICE OF JESUS!